Personal Finance Needs a Rebrand

I took a long break from blogging so that I could get clear on the message I needed to share. And that time away crystallized one persistent truth that I couldn’t shake: there were a lot of concepts and theories that were outdated, and the way that personal finance is approached no longer resonates with many people. In short, personal finance is in desperate need of a rebrand. Many of the existing terms and concepts worked well for the world we used to occupy, but things are changing lightning fast , and we need to reconsider whether the old framework – and all of the perspectives that come with it – still works for us.

Humans are returning to traditional ways of self governance. The idea that anyone (everyone!) outside of us knows the best way to do things is antiquated. We are leaving behind the idea that we have to blindly trust someone else’s point of view, and learning to listen to our intuition again. We’re allowing true heart desires, natural cycles and close social connections to guide us in our financial decision making. We aren’t convinced that someone else’s financial approach is best simply because they have more credentials than us: we are finally mastering the art of taking what works and leaving the rest.

Unfortunately, what many of us are finding is that most of the financial advice being offered falls into the category of “the rest to be left behind”. In short, personal finance, as we know it, is based on a model that doesn’t work as well as it used to. The old ways can and do still work, but people (particularly women) want MORE from their personal finance experience. They don’t solely idolize the end goal of financial freedom, security or impact: they also want to enjoy the process of getting to their goals. They finally understand that the journey can, and should, be just as delightful as the destination. And they are not accepting any financial approach that doesn’t allow for joy in the meantime.

That means, advice about eliminating avocado toast and happy hour drinks will fall flat. Any advice that encourages picking up another job, when you’re already exhausted from your main career, is tone deaf and a bit demeaning. Anyone with a little discernment can see that there’s no amount of trimming creature comforts that will completely reverse your financial fortune within 60 or 90 days. Sacrificing your rest for a secondary job that pays little but adds extra stress and expenses isn’t worth it. Advice that centers on removing what delights us and adding more complications will always cause us to recoil and subconsciously reject those recommendations. Trying to follow this advice rarely works when we remove joy and replace it with austerity.

Personal finance is in sore need of a rebrand. There is a better way, and I know, because I’m living it. I’m here to bring something better, something fresh, something . . . divinely aligned. Are you ready for this journey? I hope you’ll join me.

Everything I will be sharing has already been tested by me. So I’ll not only be able to explain these approaches that I’m proposing, but I’ll also be sharing my own outcomes from implementing these practices. If you’d like a sneak peek into some of my practices, then make sure to like my Facebook page (click here) so you’ll be notified when I go live on June 18th, to show you my Seasonal Reset practice.

I’m so excited to share my discoveries with you! Stay tuned: I’ll be back soon to start the discussion. I look forward to hearing your thoughts!

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