ultra wealth report

Wealth Trends – Less Real Estate, More Private Holdings

Hello friends! Several months ago, I shared some information that I got from Altrata (the company that owns Wealth-X) regarding the industries of the super wealthy. Well, I’m back to share some more information from the most recent report published by Altrata, the Billionaire Census 2023. I was interested in all of the information in this most recent report, but I found one of the briefest sections to be particularly interesting.

According to the census, more than 70% of the assets held by billionaires in all ages are public and private holdings. On average, billionaires hold roughly 3% of their assets in the form of real estate and luxury assets. The rest of the figures reveal that most billionaires keep less than a quarter of their assets in cash, increasing from 16% as a younger billionaire to 20%, and maxing out around 25%, as they get older.

(graphic courtesy of Wealth-X, an Altrata company, 2023)

So, what does this mean for us? If you plan to build your wealth through real estate, that’s fine, but your asset portfolio will probably look different as you age and your wealth grows. If you want to build wealth, learn about holdings (here is some basic information), and learn how you can start investing in these assets. I believe that patterns are powerful, and watching the trends can give you a great template for recreating the success of others. You may not be able to see the private investment breakdown of a millionaire or billionaire, but that doesn’t mean that you can’t glean some tips from the data that others have collected. Also, never forget that many investments can happen at lower (more affordable) entry points, so you need not be a wealthy heir to begin your abundance journey.

Have you had a chance to check out the most recent Billionaire Census? Please let me know what you found most interesting in this report!

What You Don’t Know About Industries That Attract The Ultra Wealthy

One way to acclimate ourselves to wealth is to become familiar with the patterns and traits of the wealthy. I enjoy reading research from a variety of sources, but one of my favorites is Wealth-X. This organization publishes several reports throughout the year, with information about the wealthy, including where they live, how they spend their time, and how to best connect with them if you would like to make them your clients and customers.

Recently, Wealth-X published their 2022 World Ultra Wealth Report, which gives a high level profile of the wealthiest individuals in the world. One of the fascinating parts of this report is the section on wealthy women. This is where I learned a less-known – but crucial – fact about the industries that attract the ultra wealthy.

On the whole, we tend to think of the wealthy in a very generic way. However, gender and source of wealth are highly influential when it comes to the industries that most attract the wealthy. According to the report, 55% of ultra wealthy women inherited some, if not all, of their wealth. On the other hand, 25% of ultra wealthy men inherited some or all of their wealth (75% are self-made multimillionaires). This exposes another trend: proportionally, individuals that earn some or all of their ultra wealth tend to be less interested in industries that don’t generate more profit for them. In the report, the top five industries that attract ultra wealthy men are: banking and finance, business and consumer services, real estate, manufacturing, and technology. Meanwhile, the top five industries that attract ultra wealthy women are: non-profit and social organizations, banking and finance, business and consumer services, real estate, and hospitality and entertainment.

This report shows that painting the wealthy with a broad brush will likely result in reaching inaccurate conclusions, or putting your focus on the wrong sectors. If your ideal client is a wealthy woman , it’s worth noting that more than half of them are heiresses, and thus won’t relate to the struggles of building their entire wealth from the ground up. So, if your product or service is designed to appeal to the bootstrapper, less than half of your female targets will resonate with this message. Likewise, if your target customer is a wealthy man, focusing solely on trust fund kids will reduce your target market by 75%! Most of your ultra-wealthy male clients are focused on generating more money, as opposed to finding ways to create social change through their spending. How the wealthy got their money reveals pertinent clues about where they spend their time and energy, and with this information, you can craft products, services, and marketing that are irresistible to your clients and customers.

That was just one of my takeaways from the 2022 World Ultra Wealth Report. If you enjoy analyses like these, let me know, and I’ll be sure to share more of them in the future! Also, if you want a breakthrough from your current financial situation, and a smooth transition into a new income bracket, contact me for a skills audit and values assessment. With these two reports, I show you the intersection between what you do well, what you enjoy, and what matters most to you. The sweet spot between these things is where money magic happens. Click here to learn more about these reports.