One way to acclimate ourselves to wealth is to become familiar with the patterns and traits of the wealthy. I enjoy reading research from a variety of sources, but one of my favorites is Wealth-X. This organization publishes several reports throughout the year, with information about the wealthy, including where they live, how they spend their time, and how to best connect with them if you would like to make them your clients and customers.
Recently, Wealth-X published their 2022 World Ultra Wealth Report, which gives a high level profile of the wealthiest individuals in the world. One of the fascinating parts of this report is the section on wealthy women. This is where I learned a less-known – but crucial – fact about the industries that attract the ultra wealthy.
On the whole, we tend to think of the wealthy in a very generic way. However, gender and source of wealth are highly influential when it comes to the industries that most attract the wealthy. According to the report, 55% of ultra wealthy women inherited some, if not all, of their wealth. On the other hand, 25% of ultra wealthy men inherited some or all of their wealth (75% are self-made multimillionaires). This exposes another trend: proportionally, individuals that earn some or all of their ultra wealth tend to be less interested in industries that don’t generate more profit for them. In the report, the top five industries that attract ultra wealthy men are: banking and finance, business and consumer services, real estate, manufacturing, and technology. Meanwhile, the top five industries that attract ultra wealthy women are: non-profit and social organizations, banking and finance, business and consumer services, real estate, and hospitality and entertainment.
This report shows that painting the wealthy with a broad brush will likely result in reaching inaccurate conclusions, or putting your focus on the wrong sectors. If your ideal client is a wealthy woman , it’s worth noting that more than half of them are heiresses, and thus won’t relate to the struggles of building their entire wealth from the ground up. So, if your product or service is designed to appeal to the bootstrapper, less than half of your female targets will resonate with this message. Likewise, if your target customer is a wealthy man, focusing solely on trust fund kids will reduce your target market by 75%! Most of your ultra-wealthy male clients are focused on generating more money, as opposed to finding ways to create social change through their spending. How the wealthy got their money reveals pertinent clues about where they spend their time and energy, and with this information, you can craft products, services, and marketing that are irresistible to your clients and customers.
That was just one of my takeaways from the 2022 World Ultra Wealth Report. If you enjoy analyses like these, let me know, and I’ll be sure to share more of them in the future! Also, if you want a breakthrough from your current financial situation, and a smooth transition into a new income bracket, contact me for a skills audit and values assessment. With these two reports, I show you the intersection between what you do well, what you enjoy, and what matters most to you. The sweet spot between these things is where money magic happens. Click here to learn more about these reports.