wealth

What You Don’t Know About Industries That Attract The Ultra Wealthy

One way to acclimate ourselves to wealth is to become familiar with the patterns and traits of the wealthy. I enjoy reading research from a variety of sources, but one of my favorites is Wealth-X. This organization publishes several reports throughout the year, with information about the wealthy, including where they live, how they spend their time, and how to best connect with them if you would like to make them your clients and customers.

Recently, Wealth-X published their 2022 World Ultra Wealth Report, which gives a high level profile of the wealthiest individuals in the world. One of the fascinating parts of this report is the section on wealthy women. This is where I learned a less-known – but crucial – fact about the industries that attract the ultra wealthy.

On the whole, we tend to think of the wealthy in a very generic way. However, gender and source of wealth are highly influential when it comes to the industries that most attract the wealthy. According to the report, 55% of ultra wealthy women inherited some, if not all, of their wealth. On the other hand, 25% of ultra wealthy men inherited some or all of their wealth (75% are self-made multimillionaires). This exposes another trend: proportionally, individuals that earn some or all of their ultra wealth tend to be less interested in industries that don’t generate more profit for them. In the report, the top five industries that attract ultra wealthy men are: banking and finance, business and consumer services, real estate, manufacturing, and technology. Meanwhile, the top five industries that attract ultra wealthy women are: non-profit and social organizations, banking and finance, business and consumer services, real estate, and hospitality and entertainment.

This report shows that painting the wealthy with a broad brush will likely result in reaching inaccurate conclusions, or putting your focus on the wrong sectors. If your ideal client is a wealthy woman , it’s worth noting that more than half of them are heiresses, and thus won’t relate to the struggles of building their entire wealth from the ground up. So, if your product or service is designed to appeal to the bootstrapper, less than half of your female targets will resonate with this message. Likewise, if your target customer is a wealthy man, focusing solely on trust fund kids will reduce your target market by 75%! Most of your ultra-wealthy male clients are focused on generating more money, as opposed to finding ways to create social change through their spending. How the wealthy got their money reveals pertinent clues about where they spend their time and energy, and with this information, you can craft products, services, and marketing that are irresistible to your clients and customers.

That was just one of my takeaways from the 2022 World Ultra Wealth Report. If you enjoy analyses like these, let me know, and I’ll be sure to share more of them in the future! Also, if you want a breakthrough from your current financial situation, and a smooth transition into a new income bracket, contact me for a skills audit and values assessment. With these two reports, I show you the intersection between what you do well, what you enjoy, and what matters most to you. The sweet spot between these things is where money magic happens. Click here to learn more about these reports.

Keeping Track Of The Good Stuff

After a few weeks of keeping tabs on the highly misinformed conversations surrounding the Inflation Reduction Act of 2022 (IRA 2022), I decided that I needed something lighter, but still beneficial, to discuss over here. Now, if something big comes up with IRA 2022 that I need to discuss, then of course I’ll share it (staying informed about tax legislation is what I love to do). But for today, we’re taking a break and doing something refreshing.

Many times, as we talk about finance, money, budgets, and the like, most of the conversation centers around the tasks needed to create more cash and less stress. Conversations about money almost always come from a place of restriction, instead of abundance. Most of us to taught to focus on what we eliminate, and how much we hold on to, to measure our success with our budgets and our financial freedom journeys.

But what if, instead of only focusing on what stays in our grasps, we focus on what flows in with ease? What if we counted the non-monetary “wins” alongside the others, like when someone gives us priceless information, or when find the perfect parking space, or when the store is fully stocked with everything that you want and need to buy?

What if we kept a log of all of the good stuff that happens each day?

Well, let me tell you all: I’ve done this very exercise as part of my work with my business and lifestyle coach. And this approach has really opened the floodgates of abundance into my life.

The more we realize that everything is interconnected, the more we can see and believe that small, positive changes in one area absolutely creates positive changes (small and large) in other areas of our lives. Nothing exists in a bubble, and calibrating our minds and lifestyles for goodness creates fertile soil for welcoming even more of the things we want (like more money coming in an enjoyable way, more time to do the things we love, etc.,).

So, for a week, try keeping a Goodness Log. Write down every good thing that happens to you – whether it connects directly to money or not – and see how you feel at the end of the week when you review it. It does wonders for shifting your mindset and opening you up to more possibilities, better emotions and, yes, more abundance. I will keep a log this week, too, and share my results in a future post!