business idea

Entering My Opulent Era

This is slightly related to the subject of this blog so I figured I’d share.

Today is my birthday. I’m writing this ahead of time, since I’ll be overseas and practicing what I preach.

I’ve mentioned before how I’ve grown weary of the practical (boring) advice that is often offered by financial gurus. I am DONE with promoting austerity as the path to wealth, and I will no longer deny myself pleasure that adds depth and color to my existence. I believe it is possible to live luxuriously while also being wise with money. In fact, I’d argue that (for me) the only reason to be responsible with money is to enjoy the luxuries that money can buy. I may forgo ordering takeout to save up for a pair of Ralph and Russo shoes, or I may decide to stay home and read a book instead of blowing my quarterly massage budget on a night out with friends. Whatever the case is, I may opt for the responsible, “boring” choice, but only if it puts me in line for the luxury I really desire.

I have no interest in denying myself every pleasure, just so I can see a certain amount in my bank account. Yes, I believe in saving for rainy days and old age, but I also believe in leaving room for fun NOW! I don’t want a life where I’m not having fun: I want a life that is juicy, exquisite, and delightful from beginning to the very end. That is why I’m declaring this my Opulent Era. I require opulence in everything I do: my meals, my home, my hobbies, my travel, everything. If opulence means sacrificing the less interesting things, I’m happy to do it. I’m no longer interested in living a dull life JUST so I can have more money in an account. I want to LIVE (still responsibly, but not miserly!)

I’m committing to incorporating more opulence into my daily life. If that interests you, then stay tuned, because I’ll be sharing more of those opulent experiences here. I look forward to taking you all on this opulent adventure with me!

Posing at the Edinburgh Airport

Can’t Be Disciplined? Try Being Devoted.

In exploring paths to prosperity, I’ve been diving deeper into the habits and practices that can contribute to sustainable riches and a delicious life. With the advent of AI and other automation tools and technology, there are more paths to wealth than ever before!

Of course, in the path to wealth, there are as many hinderances as there are opportunities. Knowledge gaps, lack of time, inadequate resources, and a number of other stumbling blocks present significant challenges to people attempting to reach their financial goals. But, even in the absence of barriers, some people still struggle with reaching their financial goals. What gives?

I suspect that the main issue that some people have is that they struggle with being “disciplined”. They aren’t able to commit to hard (or easy) actions on a regular, consistent basis. This is similar to the aversion some people have to the term “budget” (which I’ve discussed in a previous post). They find themselves easily discouraged when they are inconvenienced or misdirected from their path. Also, “discipline” as a concept may feel uncomfortable. It may trigger emotions like inferiority, shame, frustration, or inadequacy, especially in cases where the figures from their childhoods that embodied “discipline” were harsh, critical or not particularly nurturing (insert caregiver trauma here).

In the spirit of redefining personal finance, perhaps a new term is the best solution. Perhaps, instead of “discipline”, we can try framing this dedication as devotion. Much like religious adherents that love the sacrifice that comes with their service, we can view our consistent actions as an act of devotion to our future selves and the future reality that awaits us if we just stay the course.

When discussing wealth generation strategies, most of the conversations tend to glamorize quick wins over the long game. The myth of “Sudden Wealth” is a pervasive one, and, by focusing on fast money, anything that occurs in the inverse (such as quiet, incremental growth) is seen as boring, difficult and unsatisfying. Including the topic of “discipline” in these conversations just further highlights the disdain many people have towards consistent work. However, when reframed as devotion, the conversation takes on a very different energy. The quiet power that comes from incremental devotion isn’t boring, it’s mysterious; it isn’t difficult, it’s an exhilarating experiment. Incremental devotion isn’t unsatisfying: it’s a fire that grows from a flicker to an inferno. Like compound interest that grows over time, incremental steps rooted in devotion to our future selves are small at the beginning but become monumental over time. The route of incremental devotion eliminates the need for intensity, since consistency and time do most of the heavy lifting.

Speaking of the “boring” and unappealing nature of discipline . . . Discipline tends to be associated with rigidity, and most people are averse to anything too rigid. On the other hand, devotion can be fluid and even sensual: it’s easy to take a necessary task and add elements of beautiful rituals to it. One of my favorite ways to make my devotion feel more like a ritual is to set up my desk before working on anything related to business. I usually light a gorgeous scented candle, put on a piece of jewelry or an article of clothing that symbolizes what I’m working on (as I type this, I’m wearing a soft red top that always makes me feel divine and polished), and put on some music that matches the mood I want to invoke (rainforest sounds, gentle chimes, success subliminals, and classical music are great places to start). The most important part of connecting rituals to devotion is to treat the task as something sacred and nonnegotiable, which are terms that can also be used to describe (you guessed it) discipline.

At the heart of devotion is a positive feeling of self worth. Even the most perfect plans and the most disciplined person will abandon their work if their don’t believe they are truly worthy of the goal they desire. Staying devoted is easier to do when you feel worthy of the wealth, ease and abundance you’re creating. Daily affirmations, mirror work, journaling, and other self concept practices can help with identity shifting. From that newly shifted space, it is much easier to stay devoted and cultivate consistent practices that will create the life you desire.

When I began this conversation, I stated how there are more opportunities to build wealth than ever before. However, along with opportunity comes another issue. The same internet that provides wealth-building access also floods us with distractions, comparison traps, and “shiny object syndrome.” And, unfortunately, discipline “punishes” us for falling into distraction, instead of gently refocusing us and encouraging us. Devotion requires discernment — staying loyal to your path and not being seduced by every new tactic, course, or platform. While discernment may take some time and experience to develop, devotion doesn’t have the harshness of a stern disciplinarian: it warmly invites us to return to our goals sooner rather than later.

Following the path of devotion has been a sweeter experience than the road of discipline. I invite you all to try devotion instead of discipline, and let me know how it works for you. I’d love to hear your thoughts in the comments below!

A Simple Way To Get Ideas For Your Business

It’s so good to be back! I will be catching you all up on the events I’ve attended in future posts. For today, I just want to share an easy way to get a little business inspiration.

One thing that I’ve heard from aspiring entrepreneurs is that they feel “stuck” when it comes to their businesses. They either are unclear about what kind of business they should start, or they have a fledgling (or sometimes thriving!) business that they are looking to expand but are unsure which direction they should pursue. If this describes your situation, here’s a little tip for you.

Figure out the industry you want to serve (even if you don’t know exactly what you want to do in that industry). Then, find the think tanks that focus on that industry, and attend as many of their virtual events that you can. One think tank that has lots of seminars in a variety of industries is Brookings Institute, so that’s a good place to start. Most of the big think tanks are based in Washington, DC, so you may want to filter your search down to the online events hosted by those organizations. I attended a think tank event years ago, and within 15 minutes, I had several ideas that could have been easily monetized.

Here’s a way to do this: let’s say you aspire to own a business related to finance (like me!). You can start at Brookings Institute, and sign up for all of their banking & finance events, then sign up for the events being hosted by other think tanks that host finance-related discussions, like Cato Institute and Center for American Progress. If there are no upcoming events to watch, then check out the past recorded discussions. Listen carefully for opportunities: they’re always there, no matter what level of business you feel that you’re on. Make a list of the ideas that come to you as you’re listening, then go back and listen again, this time paying more attention to the flow of the conversation and other details you may have missed while taking notes.

If you’ve come up with business ideas from listening to think tank discussions, I’d love to hear more about it! I’m currently working on one idea that I got while listening in at a think tank event, and I’m so excited to share that with you all once it’s completed!

That’s all for today: take care and I’ll talk to you all soon!

How To Find Your Shovel (What To Sell In a Saturated Market)

Last year, I wrote a post about selling shovels, or, in other words, catering to the less obvious markets. I wanted to highlight the fact that business success doesn’t require that you do what everyone else is doing; in fact, you can find tremendous success in offering secondary goods and services to the people who are pursuing the mainstream business ideas. I still maintain that your personal “gold rush” is easier to create when you sell the tools that the hopefuls need.

But, maybe you’re unaware of what “shovels” you should sell. It’s easy to get overwhelmed with numerous options available and so many people being willing to “coach” you (for a fee, of course). But we’re friends, and friends share information with each other. So I’m going to share a strategy for finding your “shovel”, so you can start making the money you deserve. I made sure to do this exercise myself, so I found more than a few “shovels” of my own in the midst of it. More about that later, but here’s the strategy for finding your own “shovel”.

  1. Make a list of what interests you. Aim to write down at least 20 things (I felt ambitious, so I wrote down 45 things). These don’t have to be your hobbies, per se: this is a list of interests, not necessarily things that you are actively pursuing. The interests do not have to be activities: I mentioned whisky, vintage fashion, travel, and excellent ink pens on my list. You’re using the list to capture things that you enjoy. If you struggle to come up with 20 things for your list, you may be thinking too narrowly: write down anything that puts a smile on your face. If you like the color pink, that can go on the list. If you enjoy the sounds and smells of wood burning in a fireplace, that goes on the list. Anything you like can go on the list (including people!). If you still struggle to come up with 20 interests, it may be time to grab your journal and figure out if you’ve been suppressing your interests. If so, you’ll have to spend some time rediscovering yourself (it’s worth it to spend time doing this).
  2. Randomly pick two things off of the list, and see how these cross over. Whatever cross over you find, consider it the “overlap”. Think of the “overlap” is your sweet spot for “shovel” creation. For the sake of giving an example, let’s take two of my interests, whisky and vintage fashion. These two seem to have nothing in common, but this is just the beginning of your research. A Google search for “whisky vintage fashion” turns up results of vintage resellers with the word “whisky” in their titles, and several whisky brands that have their own vintage inspired logos and branding, who are also selling their own t-shirts and other merchandise. There is ALWAYS some crossover, no matter how wildly different the two interests may be. The “shovel” you’ve been looking for lies in the overlap, and the gaps that the overlap creates.
  3. Ask yourself, “What’s missing from the overlap?” The overlap always creates another market, some under-served population that’s waiting for what you have to offer. It may take you a while to brainstorm, but you can always find something to offer the “overlap” population. In the instance of whisky and vintage fashion, I thought of things that whisky lovers that appreciate vintage fashion may like. A vintage themed notebook to capture tasting notes, vintage inspired whisky paraphernalia (glasses, bar tools, etc.,), wall art that features men and women from the 1920s – 1970s appreciating whisky, vintage themed whisky stickers, host whisky tastings that require attendees to dress in vintage clothing, a cool vintage-esque poster that is a checklist of bunch of whisky brands (something that appreciators can “check off” as they try each one) . . . The possibilities are endless, but try to come up with at least 5 ideas. If you struggle to come up with ideas, use something like ChatGPT or Claude to help you brainstorm (I didn’t use either for this exercise, which confirms that you don’t have to rely heavily on technology to generate the idea [though it may be useful to use technology to eventually bring the idea to market]).
  4. Determine what you want to offer, then develop your plan to bring it to the market. This will require additional research and possibly some upfront financial investment, but if the idea excites you, then it’s worth exploring. I have some resources I can share in a future post, with how to research your “shovel” potential. Also, I’d be remiss if I didn’t tell you that some of these ideas you come up with will bore you . . . And that’s okay. You’re looking for one that offers something unique AND will hold your interest. This is something you want to sell again and again, and that will only happen if you aren’t bored with it. Of course, you may “sell your shovel” once or twice before you realize you don’t enjoy it, and that’s okay, too. You can always go back to your list of interests and try again. With 20+ different interests, possibly hundreds of combinations, and (easily) thousands of business ideas, you’re guaranteed to find something that you want to do.

I don’t plan on using the whisky and vintage fashion idea to test my strategy, but I love proof of concept, so I’ll be taking my own advice and creating a “shovel” with the steps I just mentioned. I’ll take you all through that process in the upcoming weeks. I’m excited to share that with you all as I complete the steps! But until then, think of your own interests, figure out some overlap, and learn how you can serve those groups that will happily buy what you’re creating. You can do it!

I’ll talk to you all soon: take care!